Trend 2022; Sweet Charm
‘Go with the flow’
The second trend for 2022 that we can present is called Sweet Charm. This style is frivolous, cheerful and elegant. Because we really need some light-heartedness, playfulness and airiness. The cycle of life amazes us. We enjoy the seasons and all the beauty that nature brings us. We realise more than ever that happiness lies in the small things. And we enjoy them to the fullest. This doesn’t mean that we become naive or reckless, on the contrary. Our bond with the earth inspires confidence. We let ourselves be carried away by what life gives us and use this input to give guidance to our individual style.
SWEET CHARM IN A NUTSHELL
The cycle of life is at the heart of the Sweet Charm trend. It refers to the changing of the seasons, but also to the ageing process of everything that lives. The rise and fall of a single simple leaf, life itself, global climate change. How do we engage with the environment in which we live? What moves us? We are interested in foreign places, fresh solutions and other cultures. Our relationship with nature is the basis of our existence, it provides value and meaning. In the trend Sweet Charm we see a number of key concepts:
- worldly influences, interpreted in charming ways
- materials, patterns and textures inspired by nature
- soft friendly blues and greens with warm pink accents
Once done philosophising, the Sweet Charm moodboard took shape. Time for the purchasing team to ‘go with the flow’ and plan out the right products. The result is impressive and can be seen in garden centres and green shops.
